Company Health and Wellness : Company Health Promotion Programs and Protected Classes
Even in an at-will employment environment, individuals are still guarded from discrimination (including wrongful termination) by virtue of belonging to a protected class. Before implementing a Corporate Wellness Program, companies need to be knowledgeable about the relevant legal restrictions and the potential impacts these measures can have on benefi ts and employee behavior programs.
Title VII of the Civil Rights Act of 1964 – Prohibits employment discrimination based on race, color, religion, sex or national origin.
This means that standards and offerings need to be applied equally (or possibly proportionally) to all protected classes. In other words, if a business is offering access to gyms, it must be sure that men and women have equal access to facilities. Businesses must also consider whether a person who may live in areas heavily populated by one race, religion or ethnicity also have access to facilities and programs. The easiest way to address this concern is to provide onsite Employee Health Promotion Programs whenever possible. This not only ensures equal access, but according to Northwestern Memorial’s Krivy, also improves participation.
Organizations must also be aware that particular health topics may disproportionately affect protected classes. Health Risk Assessments and any incentives/rewards put in place may really should be personalized to account for non-lifestyle related differences.
The Equal Pay Act of 1963 (EPA) – Protects men and women who perform substantially equal work in the same establishment from sex-based wage discrimination. Benefits, incentives/rewards and programs need to be applied equally to men and women. A corporation can’t set a weight goal for men and not for women, even though a corporation can set health parameters by work function. The Age Discrimination in Employment Act of 1967 (ADEA) – Protects individuals who are 40 years of age or older from discrimination based on age.
Policies not only need to be available to people of all ages, but program goals/objectives, restrictions and rewards and incentives need to be designed with age appropriateness. While older staff members (or retirees and dependents) may inherently pose a higher health risk, their actions should be assessed in terms of demographically appropriate measures.
Title I and Title V of the Americans with Disabilities Act of 1990 (ADA) – Prohibits employment discrimination against qualified people with disabilities in the private sector, and in state and local governments. Similar to other workplace offerings, any Corporate Health Promotion Programs, such as a fitness center or health clinic, would have to make reasonable accommodations for staff members with disabilities.
One area of equivocation is whether very overweight staff members qualify as disabled. The concern is complicated because obesity is caused by several factors (genetics, environment, behavior), some of which may be out of the employee’s control. Generally, for staff members to qualify for disability based on obesity, the condition must signifi cantly impair their physical or mental ability to perform their job. This determination would need to be made by a qualifi ed physician. Although this label may affect the types of incentives/rewards and program requirements offered, it likely would not affect the overall implementation of behavioral-focused initiatives.
Civil Rights Act of 1991 – Provides monetary damages in cases of intentional employment discrimination.
This legislation permits individuals to sue corporations for improper treatment. Compensation can be in the form of actual damages such as lost or expected wages, compensatory damages for a circumstance that causes public embarrassment, or even punitive damages meant to send a message to a business for egregious or habitual violations.
While these laws govern all organization activities, there are even more stringent restrictions with regard to Healthcare topics. Most policies, communications and data collection regarding employee health are governed by the Health Insurance Portability and Accountability Act of 1996 (HIPAA). Under HIPAA companies cannot deny eligibility for benefits or charge a higher premium on the basis of:
Health status
Health condition (including both physical and mental sickness)
Claims experience
Receipt of healthcare
Medical history
Genetic information
Evidence of insurability (comprises activities such as riding a motorcycle, skiing, snowmobiling and other similar pursuits)
Disability
Nevertheless, because wellness programs may not include health care treatment or be insurance related, and may instead be confined to behavioral initiatives, HIPAA’s nondiscrimination provisions do not fully apply. To address this, in 2001 the American Department of Labor, the Internal Revenue Service and the American Department of Health and Human Services jointly issued a proposed regulation to help clarify the lawful provisions of a “bona fi de Wellness Program” in the context of HIPAA’s existing language (See Box p. 14). Although the regulation is not yet final, organizations that comply with the measure will be viewed by the government as making a good-faith effort to avoid discrimination in wellness programs.
Robust Employee Wellness Programs are still relatively new to corporate America and the legal implications of implementation and enforcement are not fully known. By their very nature, these programs potentially expose organizations to discrimination lawsuits, disengaged employees and detrimental public relations. However, organizations that make a good-faith effort to comply with current Healthcare-related laws, find ways to involve employees, and communicate strategically, will be able to minimize these risks while finding plenty of room to develop a creative and effective Employee Wellness Program.

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